Stella And Dot: From jewelry to apparel

Article published on 03/15/2016 - New Products - Way of consumption

The successful jewelry brand is planning a major evolution for this Spring: some items of clothing will be introduced in a few weeks.

Self-made jewelry designer Jessica Herrin had her first trunk show in Austin, Texas, back in 2003. At the time, her brand was called Luxe Jewels. Her business grew steadily for a few years and in 2006, she introduced her : involving women in the business to sell the jewelry and be the brand's ambassadors. A year later, Luxe Jewels was renamed Stella & Dot, the bag collection was launched in 2013 and the San Francisco based company's popularity and success keep growing, day after day.

is now about to diversify its offer with the upcoming launch of a range of clothing pieces, therefore following the brand's 'mission' even more: To give every woman the means to style her own life. According to the , the first items will be a collection of tunics and sarong skirts, along with sunglasses. "The apparel is our first foray toward becoming a real lifestyle brand. It’s the first time that you’ll be able to pack a suitcase and have a style solution from Stella & Dot" said the company Chief Creative Officer and Cofounder Blythe Harris. The clothing line should make its first appearance in April this year, just in time for summer.

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Article written by C├ęcile Lessard
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